Swallows on template V1

Promoting Positivity

For CANO Water

The outbreak of COVID-19 has had a huge impact on business. With the full enforcement of ‘lockdown’ many brands had to really consider their marketing strategies in order to make the most of such a difficult situation. 


CANO Water has a following of over 40,000 on Instagram which has enabled them to really promote their product. However, they decided to take it one step further with this campaign.

Project Brief

During the COVID-19 pandemic, CANO Water ran a competition encouraging designers to create a graphic that to them, represented the message of positivity, unity and solidarity whilst in lockdown. 

Impacts of COVID-19:

-Told to stay at home, work from home and only essential travel should be carried out


-Social distancing - the new normal


-As little human contact as possible


-Closure of all ‘non-essentail retailers’ - consumers move online to search for products


-Instagram becomes a sales platform for businesses of all sizes


-People feeling very lonely and isolated as a result of each of these factors and so now, more than ever, there is a need to promote togetherness and positivity

My design encompasses the swallow, a universal symbol of hope and a protected bird in many countries. I have combined this with a rainbow wrap-around design, which has become associated with the NHS during this period, but also promotes positivity, cheerfulness and again, a message of hope.

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