For CANO Water
The outbreak of COVID-19 has had a huge impact on business. With the full enforcement of ‘lockdown’ many brands had to really consider their marketing strategies in order to make the most of such a difficult situation.
CANO Water has a following of over 40,000 on Instagram which has enabled them to really promote their product. However, they decided to take it one step further with this campaign.
During the COVID-19 pandemic, CANO Water ran a competition encouraging designers to create a graphic that to them, represented the message of positivity, unity and solidarity whilst in lockdown.
Impacts of COVID-19:
-Told to stay at home, work from home and only essential travel should be carried out
-Social distancing - the new normal
-As little human contact as possible
-Closure of all ‘non-essentail retailers’ - consumers move online to search for products
-Instagram becomes a sales platform for businesses of all sizes
-People feeling very lonely and isolated as a result of each of these factors and so now, more than ever, there is a need to promote togetherness and positivity
My design encompasses the swallow, a universal symbol of hope and a protected bird in many countries. I have combined this with a rainbow wrap-around design, which has become associated with the NHS during this period, but also promotes positivity, cheerfulness and again, a message of hope.