Pft* – Gender neutral and sustainable safety razors

A collection of gender neutral and sustainable safety razors, 

Problem

Existing gender stereotypes are reinforced through societal expectation, history and lack of awareness. There is demand for a product that feels unique to the user, to know where the product has come from and ultimately a ‘green’ product.

Solution

To design a range of products which improve upon the traditional and existing shaving products in order to make them more personal and sustainable. Looking at mass-personalisation as a way to attract consumers

Why now?

Gender and sustainability
are at the tip of the tongue; they are two extremely current issues. The prevalence of these issues has had a significant impact on consumer behaviours and patterns of consumption, but the cosmetics industry is still failing to meet these needs.