Babybel

Insight:
Clubbing takes a lot of energy and everyone gets hungry after a night out.

 

Solution:
Reposition Babybel as the perfect snack to take on a night out, as although small, are a great protein hit.
 

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Limited edition glow in the dark Babybels will be launched in supermarkets and brought to attention through out of home colour changing posters.

 

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To celebrate the new product launch, exclusive Babybel raves will be held; highlighting the product's new found status.