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Clubbing takes a lot of energy and everyone gets hungry after a night out.
Reposition Babybel as the perfect snack to take on a night out, as although small, are a great protein hit.
Limited edition glow in the dark Babybels will be launched in supermarkets and brought to attention through out of home colour changing posters.
To celebrate the new product launch, exclusive Babybel raves will be held; highlighting the product's new found status.